I would like to address the basis of my pricing for the viewer of my web site who may be considering custom fit golf clubs and scheduling a fitting appointment.

Since I have experience. qualifications, certificates, tools and equipment, I'm able to offer value-added services which increase both the value and the price of the product I offer. My typical graphite shafted set of irons are priced from $700 to $1,000 (though it can be much higher). Individual drivers start from $175 to $400, but can cost as much as $600 (La Jolla w/Fujikura Speeder 757). Golfers work hard for the their money and my clubs are not inexpensive, but I believe they are an excellent value for several reasons.

First:
I use the highest quality and high technology club heads, shafts, grips, club making tools and fitting equipment.

Second:
Golfers are fitted for optimal specifications. Fittings average two to three hours, sometimes more. Clubs are built to exact specifications with the tightest tolerances. Shafts are matched using a precise frequency analyzer. Shafts are spined and FLO'd several times during the building of each golf club. Club heads are weight sorted and adjusted for loft and lie. After sale services are included in the price as well.

Third:
I'm more interested in building long term customer satisfaction and relations than in making the quick sale. If any customer has a problem with his or her golf clubs, I will do everything possible to adjust them to work as promised, including reshafting, changing grips, adjusting lofts and lies, and even changing heads.

Ultimately, I compete on quality and services provided not on price. I provide not only first-rate service and products but help golfers who come to me, lower their golf scores.

Lowering your golf score -- what would you pay?

Keith Chatham • PrecisionFit Golf • Kerrville, TX 78028 • 830-257-1234